Aha moment tour software#
It starts with identifying the most valuable emotional motivators for your users.įor example, if you're selling a project management software like, the emotional motivators could be to "feel secure" and "have confidence in the future." What does using emotional triggers to create an "aha" moment look like?
Users are happy to move forward and don't need to consider other options.Īccording to a Harvard Business Review report, after a bank introduced a credit card for Millennial customers with an emotional trigger to inspire connection, it increased usage by 70% and new account growth by 40%.Įmotionally connected users are 52% more valuable and more likely to expand, and keep using your product, reducing your customer acquisition cost (CAC). It creates a dopamine rush when you trigger an emotional reaction like confidence, excitement, or satisfaction. You're creating an "emotional trigger," one of the most effective strategies for growing your SaaS business and retaining users. The power of the "aha" moment comes down to basic human psychology. Why “Aha” moments matter for your SaaS business You've made an irreparable shift in their perspective.Įven more powerful than Harry Potter's Patronus. You've successfully transformed their business, solved a pain point, and made it that much harder to click "unsubscribe." In PLG, your "aha" moment manifests as soon as a user sees value in using your product. It's a "clicking into place." It's the moment when the unknown becomes the known.
Aha moment tour cracked#
Once you've cracked your formula, you'll have a rinse-and-repeat solution that'll help users realize the value of your product.Īn "aha" moment is when the light bulb goes off. In the world of PLG, where your product sells your business, you need a strategy to capture attention, convince PQLs to try your product, and convert those users into paying customers.Ĭreating a product experience with an irresistible "aha" moment.
You have 0.05 seconds to persuade a visitor to stay.Ģ5% of apps are only used once, and 71% of users churn within the first 90 days of downloading the app. In 1/10th of a second, you'll decide if you like a person, and your website is no different.
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